Animal Health

Natural Innovation for Modern Farming

Natural Innovation for Modern Farming

Overcoming the Hidden Challenges of Synthetic Choline in Poultry and Swine Feed

In modern poultry and swine production, maintaining optimal growth, productivity, and health depends greatly on balanced nutrition. Among the essential nutrients, choline plays a critical role in several physiological functions, including neurotransmitter synthesis, lipid transport, and cell membrane formation.

However, deficiencies in choline can cause serious performance issues. In poultry, insufficient choline may lead to poor feed conversion, lower egg production, and growth retardation. Similarly, in swine, it can result in reduced growth rate, poor feed efficiency, and weakened overall vitality.

Natural Innovation for Modern Farming

To overcome these challenges, farmers often rely on synthetic choline chloride as a nutritional supplement. While it is widely used, it comes with notable drawbacks. Synthetic choline chloride is highly hygroscopic and unstable, which can lead to nutrient degradation and poor absorption. Moreover, it can react adversely with other feed components, and during metabolism, it may produce trimethylamine (TMA)—a compound associated with unpleasant “fishy” off-flavors in meat and eggs. Beyond affecting product quality, TMA can also disrupt liver metabolism, leading to potential long-term health implications for birds and swine. Despite these drawbacks, synthetic choline chloride remains common in feed formulations due to its easy availability.

Recognizing the need for a safer and more effective alternative, Veesure Animal Health has developed Cholisure-H, a natural choline supplement derived from herbs. It provides all the essential functions of choline while eliminating the drawbacks of synthetic sources. Cholisure-H enhances growth performance, improves feed conversion, and promotes healthy metabolism in poultry and swine. It also supports the prevention and management of fatty liver syndrome, a condition that often limits productivity in high-performance animals.

Natural Innovation for Modern Farming

Unlike synthetic choline chloride, Cholisure-H is non-hygroscopic, stable, and easily absorbed by the body. Its natural herbal formulation ensures efficient nutrient utilization without harmful by-products like trimethylamine. The result is healthier animals, better-quality meat and eggs, and improved farm productivity. Scientifically formulated and field-tested, Cholisure-H is not only efficient and safe but also an economical solution for farmers seeking long-term sustainability and improved profitability.

By offering a natural, high-performance alternative, Cholisure-H marks a significant step forward in animal nutrition—one that supports both animal welfare and the growing demand for sustainable, chemical-free farming.

Cholisure-H

CHOLISURE-H is an efficient, safe & economical substitute to synthetic Choline chloride. It is scientifically developed from a combination of botanicals, which are rich in highly bio-available Choline
Benefits:
  • Provide optimum activity of choline for optimum health & productivity
  • Improves energy metabolism and controls fatty liver syndrome
  • Maintains vitamin quality in feed and premixes
  • Optimizes health and livability
  • Maintains carcass quality & carcass yield
Feed Inclusion Rate:
Broilers: 250 to 400 g/ ton of feed Layers: 150 to 300 g/ ton of feed Swine: 100 to 400 g / ton of feed Turkeys: 200 to 400 g / ton of feed Ruminants: 150 to 250 g / ton of feed Or as recommended by Nutritionist/ Veterinarian
Presentation:
25 kg HDPE coated paper bag having inner & outer liner
Target species:
Poultry, Swine, Ruminants, Turkey

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